This campaign is a collaboration between H&M and The Urban List that takes the audience on a visual journey through three influencers cities. It showcases the best of their local hood - where they eat, drink, shop and take inspiration from. A love letter to their neighbourhood, each influencer shares stories about their style, personality, passion points and how their city influences them.

For this project I worked on initial conceptual development through to design ad roll out. This included: concept brainstorming, pitch mocks, image retouching, layout design, social video posts and typographic lockups and treatment.