This campaign was an Instagram roadblock designed for Chinese New Year Creatives. We released this social series as Sydney was celebrating Chinese New Year. The idea was to design a social take over to draw attention to the campaign. Each Instagram post was comprised of a video featuring a young Chinese Australian creative. The beginning of each video was prefaced by a design using a photo and typographic collage. These designs work together to comprise one artwork based over six tiles. This was a successful campaign with high engagement. All social commentary from our audience had a positive sentiment.