Williams River Honey is a family run beekeeping business based in the heart of the Hunter Valley. The Hunter Valley is a wine and food region, populated with many boutique businesses. The idea for this logo was to find a balance between a rustic design and a contemporary feel to set the brand apart. 

The logo needed to be applied to honey jars and suited to range of assets such as business cards and uniforms. Williams River Honey is farmed on many different locations. This  changes the flavour but more noticeably, the colour of the honey. With this is mind I designed a logo that allowed the honey to be the main feature with a simple linear overlay. The translucent design allows the beautiful product to feature as the imagery pays homage to beekeeping and its Australiana roots.